Archive for the ‘Featured Articles’ Category
A Not-So-Small Investment for the Future
Back in the fall of 2010, I met Cathie Dull and Jeni Elkins of Discoveries Unlimited at a nwitweetup. They both shared with me the focus of their organization – to encourage middle school girls to pursue career paths in Science, Technology, Engineering and Math (STEM), which are heavily dominated by men. The rest of the story….
New Design for Portage Indiana Dentist
Custom WordPress Theme
We are delighted to announce a new site design for our latest client, Dr. Laura Hannon in Portage, Indiana.
Dr. Hannon’s practice offers a comprehensive approach to dentistry. They offer cosmetic dentistry services such as porcelain veneers and teeth whitening, as well as general dentistry for the entire family.
When I talked to Dr. Hannon and her staff, they were very clear that they did not want to deviate too far from their previous site. It was important to them to maintain the sense of familiarity with their existing clients and to improve upon their brand by putting Dr. Hannon herself into the design.
Their previous site had nice, flowing lines and soft colors. We kept those curved lines and soft colors in the new design, but chose warm colors over the previous cool tones.
Dr. Hannon’s office staff also wanted to be able to have control over their own web site and use it more for educating patients. We used WordPress to build the site because of its user friendly Content Management System (CMS), which would enable them to update any page and add more before/after images to their smile gallery. They wanted to be able to have a more dynamic, frequently updated web site and WordPress will allow them the freedom to expand the information provided to current and future patients.
Site Development: Lisa Fox
Graphic Design: Nichole Baiel
Pre-Made WordPress Theme or Custom Design?
For many web sites, WordPress has become the primary tool used to manage the site because of its user friendliness, a seemingly unending sea of plugins to use and a host of pre-made theme templates available, ready to use out of the box.
A big question for a lot of people is whether or not to use a pre-made WordPress theme or go with a custom design.
The answer to that question is that there is no right or wrong answer. It all depends upon your situation. The rest of the story….
New Site Design
Well, I’ve finally done it. I’ve been wanting to re-do my site for so long now and it’s finally finished – for now. 
This new site is built on the WordPress framework and this is the software I’ll be using to build all of my clients’ sites. More businesses are finally starting to embrace Web 2.0 (even though it’s been around for a few years now) and realize the powerful potential a web site has to reach customers. It’s not about having your logo, name and number anymore. It’s all about fresh content and staying connected.
Look for more posts to come on this soon.
~Lisa
